News

Insuractive Bucks the 'Dot-com Bomb' Trend with Focused Strategy

Alexandria, VA - An innovative e-commerce enabler since 1998, privately held Insuractive, Inc. finds success in providing web development and consulting services to niche insurance and financial services companies.

Unlike the "dot-com bombs" imploding on a daily basis as a result of extravagant spending, unfocused business models, and overly ambitious marketing plans, Insuractive, Inc. has found success by focusing on a targeted market segment: small to mid sized insurance and financial services companies in need of practical, cost-effective e-commerce solutions.

These companies are implementing e-commerce initiatives on tighter budgets--and frequently lacking the in-house technology expertise of larger companies. As a result, outsourcing web development is a must, but the cost of developing customized systems from scratch is often prohibitive. Moreover, most technology consultants lack a foundation in insurance and financial services, resulting in large amounts of billable time spent learning the core business. Insuractive's expertise in the technological as well as legal, regulatory, and core business issues--endemic to the insurance and financial services industries--results in synergies and cost savings for Insuractive's clients.

Insuractive's patent-pending Insurance Engine provides an especially appealing value proposition to mid-sized insurance providers and intermediaries hoping to avoid reinventing the wheel when it comes to e-commerce. A scalable e-commerce enabling platform, the Insurance Engine is a "turnkey solution" for web-based marketing, distribution, and administration of a broad range of insurance products and services at a fraction of the cost of building a system from the ground up. The Insurance Engine has been put to the test and has succeeded on a commercial level, by powering Insuractive's e-commerce site WorldTravelCenter.com, a real time e-commerce site for international medical insurance and travel protection products for travelers of any nationality. Additionally, Insuractive will host and maintain systems where needed.

Insuractive has "gathered a dynamic team of skilled and forward thinking professionals from all areas of the industry - insurance, web development, legal, regulatory, and design - to bring the best mix of expertise to the marketplace," according to Hershel Kleinberg, President and CEO of Insuractive. "Our underlying business strategy targets niche markets, where we can establish a viable and successful position."

"You can expect to hear a lot more about Insuractive in 2001. . .we're expanding aggressively into Europe and establishing partnerships and strategic alliances worldwide. The failure of so many hollow dot-com enterprises creates an exciting window of opportunity for real businesses like ours," stated Executive Vice President Samuel Halpern.

Insuractive is currently seeking strategic partners and investors to facilitate and guide its growth and global expansion.

FOR MORE INFORMATION, CONTACT:
Brian Cook
Director of Marketing and External Relations
1630 Duke Street, 3rd Floor
Alexandria, VA 22314 USA
Tel:+1 800.234.1862
+1 703.299.6001
Fax: +1 703.299.1788
Email: brian@insuractive.com