March 10, 2000

SMS Interactive changes name to Insuractive

Alexandria, Virginia -- Keeping apace of the ever changing online insurance marketplace, SMS Interactive has changed its name to Insuractive. This venture, based in northern Virginia, is the Internet and e-commerce marketing and development division of Omaha-based Senior Market Sales, Inc. (SMS), an insurance marketing company focused on niche markets.

The name Insuractive better describes the mission of this dynamic and growing company: to be a leader in e-commerce insurance marketing and technology development. Existing lines of business include travel insurance marketing, web site development and technical solutions for e-commerce. The company is currently developing additional niche insurance market e-commerce sites as well as business to business tools for marketing its online portfolio of travel and health-related insurance offerings.

According to Division President Hershel Kleinberg, the change to Insuractive is just a first step in the company's climb to become the preeminent leader in niche insurance marketing over the Internet.

FOR MORE INFORMATION, CONTACT:
Brian Cook
Director of Marketing and External Relations
1630 Duke Street, 3rd Floor
Alexandria, VA 22314 USA
Tel:+1 800.234.1862
+1 703.299.6001
Fax: +1 703.299.1788
Email: brian@insuractive.com